Product display is a very important part of the cosmetic retail sector. A good display can not only attract consumers' attention and increase sales, but also enhance the image and visibility of the brand. Customized acrylic cosmetic displays, as a professional product display equipment, are widely used in cosmetic stores, shopping malls, exhibitions and other places because of their transparency, high gloss, durability and easy cleanliness. However, just having an acrylic cosmetic display is not enough; how to maximize sales and improve brand awareness and sales through the design, production and use of displays is a question every retailer, wholesaler and manufacturer needs to think about.
This article will introduce in detail the design principles, production and materials, and usage techniques of acrylic cosmetic displays to help retailers, wholesalers, and manufacturers understand how to use acrylic cosmetic displays to maximize sales. We believe that through the study of this article, you can make better use of acrylic cosmetic displays, a professional product display equipment, to improve brand awareness and sales performance, so as to take advantage of the fierce competition in the market.
Design Principles Of Acrylic Cosmetic Display
The design principles of acrylic cosmetic displays refer to a series of factors that need to be considered when making customized acrylic displays, including the target audience of acrylic displays, use scenarios and display methods. This section will introduce the design principles of acrylic cosmetic displays in detail from these three aspects.
A. Determine The Target Audience Of The Acrylic Cosmetic Display
The design principles of acrylic cosmetic displays refer to a series of factors that need to be considered when making customized acrylic displays, including the target audience of acrylic displays, use scenarios and display methods. This section will introduce the design principles of acrylic cosmetic displays in detail from these three aspects.
B. Determine The Use Scenarios Of Acrylic Cosmetic Display
The use scenario of the acrylic cosmetic display stand refers to the environment and scene in which the display stand is located. Different use scenarios determine the size, shape and material of the display stand. For example, displays in shopping malls usually need to have a large size and height to attract consumers' attention in a crowded environment; while displays in exhibitions need to have characteristics such as easy to carry, easy to install and easy to dismantle. Therefore, in the design of acrylic cosmetic displays, need to be based on different use scenarios for reasonable design and production.
C. Determine The Display Methods Of Acrylic Cosmetic Display
Acrylic cosmetic display stand display mode refers to the way and form of displaying products in the display stand. Different display methods determine the display effect and attractiveness of the products. For example, you can use layered display, centralized display, rotating display and other ways to display cosmetics. According to different product characteristics and market demand, different display methods can be chosen to showcase products. Also, when choosing a display method, it is necessary to consider factors such as the number, size, shape and color of the displayed products to ensure the best display effect.
Layered Acrylic Cosmetic Display
Centralized Acrylic Cosmetic Display
Rotating Acrylic Cosmetic Display
To Sum Up
The design principles of acrylic cosmetic displays include determining the target audience, usage scenarios, and display methods of the displays. In the design and production of a display stand, these three aspects need to be considered comprehensively to ensure that the design and display methods of the display stand best to meet the needs of consumers and the needs of the market.
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The Manufacture And Materials Of Acrylic Cosmetics Display Stand
The production and material of acrylic cosmetic display is an important part of the display, which is directly related to the quality and beauty of the display. This section will introduce the process of acrylic display production, the advantages and disadvantages of acrylic and the specifications and thickness of acrylic.
A. Introduction Of The Acrylic Cosmetic Display Production Process
The process of acrylic production includes the following steps:
Step 1: Set the size of the acrylic sheet to be cut on the machine
Step 2: Glue each acrylic sheet together according to the display stand drawing
Step 3: After the whole is done, you need to apply some glue at the splicing part
B. Introduction Of The Advantages And Disadvantages Of Acrylic
Acrylic as a material widely used in product display, has the following advantages:
High Transparency: Acrylic has the characteristics of high transparency and good gloss, which can fully display the products on the display stand.
Durable: Acrylic has high wear resistance and impact resistance, is not easy to break and deform, with long service life.
Easy Processing: Acrylic material is easy to cut, bend, punch, welding, and other processing treatment, and can be customized according to different needs.
Easy to Clean: Acrylic material surface is smooth, not easy to attach dust and dirt, and easy to clean and maintain.
Environmental Protection: Acrylic material does not contain toxic and harmful substances, in line with environmental requirements.
However, acrylic material also has some disadvantages:
Easy to Scratch: Acrylic material surface is relatively soft, easy to scratch and leave fingerprints, the need to pay attention to careful protection when using.
Easy to Yellow: Acrylic materials are susceptible to ultraviolet light, long-term exposure to the sun will appear yellowing phenomenon, affecting the aesthetics.
Susceptible to Chemical Substances: Acrylic materials are susceptible to chemical substances, such as susceptible to perfume, alcohol and other chemical substances and deformation.
C. Introduction Of The Specifications And Thickness Of Acrylic
The specifications and thickness of acrylic display stands are determined according to the size, weight, weight-bearing, and use environment of the display stand. Generally speaking, the thickness of acrylic displays is between 2mm and 10mm, and the common specifications are 1220mm x 2440mm, 1220mm x 1830mm, etc. When choosing the thickness of acrylic, you need to consider the weight and weight-bearing capacity of the product but also need to consider the beauty and stability of the display stand.
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How To Use Acrylic Cosmetic Display Stand To Maximize Sales
The use of acrylic cosmetic displays is a very important part of cosmetic sales. How to use displays to maximize sales and increase brand awareness and sales is something that every manufacturer needs to think about. This section will introduce specific ways on how to use acrylic cosmetic displays to maximize sales.
A. Determine The Type And Number Of Products To Be Displayed
When using acrylic cosmetic displays, you first need to determine the type and number of products to be displayed in order to choose the appropriate display method and layout according to different product characteristics and market demand.
B. Determine The Location And Height Of The Display Stand
The location and height of the display stand directly affect the display effect of the product. Generally speaking, the display stand should be placed in the store with a large flow of people and a good line of sight, such as at the entrance to the store, near the counter, and in other locations. At the same time, the height of the display stand also needs to be determined according to the height of the consumer and the height of the line of sight, it is generally recommended that the display stand be placed within the line of sight of the consumer, the height between 1.2 meters and 1.5 meters.
C. Design The Layout And Structure Of Display Stand
The layout and structure of the display stand need to be reasonably designed according to different product characteristics and market demand to achieve the best display effect. For example, different display methods such as layered display, centralized display, and rotating display can be used to attract consumers' attention.
D. Choose The Appropriate Display And Lighting Effects
The display method and lighting effect of the display stand are also key factors affecting the sales effect. Appropriate display and lighting effects can better highlight the characteristics and quality of the product and attract consumers' attention. For example, lighting can be used to enhance the brightness and color saturation of the products, thus enhancing consumers' desire to buy.
E. Adjust The Angle And Distance Of The Display Stand
Adjusting the angle and distance of the display stand is also an important factor that affects the display effect. Proper angle and distance can better show the characteristics and quality of the products and improve the attractiveness of the products. For example, the angle of the display stand can be tilted slightly so that consumers can better observe the details and texture of the products.
F. Maintenance And Care Of The Cleanliness And Gloss Of The Display Stand
The cleanliness and glossiness of display stands are also important factors that affect the display and sales effect. Regular cleaning and maintenance of the display shelf to keep its surface clean and glossy can enhance the display effect and the attractiveness of the products.
To Sum Up
Using acrylic cosmetic displays to maximize sales requires consideration of several factors, including the type and number of products to be displayed, the location and height of the display, designing the layout and structure of the display, choosing the appropriate display and lighting effects, adjusting the angle and distance of the display, and maintaining and servicing the cleanliness and gloss of the display. According to different product characteristics and market demand, these methods can be flexibly applied to improve display effects and sales performance and enhance brand awareness and competitiveness.
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Summary
This article introduces the design and production of acrylic cosmetic display stands and analyzes their advantages and value in cosmetic displays. Through the introduction of the characteristics and production process of acrylic materials, the advantages of acrylic displays in terms of transparency, hardness, stability, and durability are elaborated, and their value in upgrading products, attracting consumers, and increasing sales are discussed.
The contribution of this paper is to provide cosmetic merchants with a more high-quality, beautiful, and practical display stand option, and to offer some tips and suggestions on design and production. It also provides some ideas and references for researchers in related fields through the introduction and analysis of acrylic display stands.
In terms of further research and improvement, the following aspects can be considered:
A. Improvement Of The Production Process
Can improve the production process to improve the production efficiency and accuracy of acrylic display stands, reduce production costs, but also to improve the quality and aesthetics of the display stands.
B. Research And Application Of Materials
You can explore the research and development of more environmentally friendly and sustainable acrylic materials but also consider the use of other materials in combination with acrylic materials to improve the diversity and practicality of display stands.
C. Expansion Of The Function
You can increase the functionality of the acrylic display, such as adding lighting, audio, and other elements to improve the display effect and attractiveness, but also to increase the practicality of the display.
D. Expansion Of Application Scope
The application range of acrylic displays can be expanded to other areas, such as jewelry, watches, and other product displays to improve the display effect and sales.
In short, acrylic cosmetic displays have a wide range of application prospects and market potential, not only to improve the quality of cosmetics merchants' products and sales but also to provide more development space and innovative ideas for researchers in related fields. Therefore, there is still a lot of room for development and potential for future research and improvement work, which requires continuous in-depth exploration and practice.
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Post time: May-29-2023